Inbound

Can Inbound Marketing Help My Business?

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Inbound marketing is a method that emphasises providing value and building trust, instead of just selling. It’s already quite well known, but unfortunately not used enough in marketing. The foundation of inbound marketing are three phases: attract – engage – delight, which means inbound is not only about attracting the customers but supporting and empowering […]

Podcasts

Intro to Podcast Advertising

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Podcasts are gaining popularity, and there has been a steady increase each year to the number of podcasts listened to on a monthly basis. With over 800,000 podcasts out there, how can you stand out from the crowd? It’s important to create an engaging podcast that supports your brand and develop a marketing strategy to […]

Inbound

The Biggest Content Trends for 2020

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Are you thinking about your marketing strategy for 2020? One thing is certain: consumers want to be educated and supported through their buying journey more than ever before instead of just being sold to. That’s why content still plays an essential role in building strong customer relations and raising the customer experience to the next […]