The Inbound Marketing Course

MARCH COURSE: 
4 weeks
Monday and Thursday from 17:00 to 19:00 CET

COST:
800 Euros (16 hours)
Individual coaching on final strategy: 200 Euros (approx. 2 hours)
Maximum class side: 8 people
Course by Belinda Filippelli

WHY INBOUND MARKETING?
In today’s world, there’s a belief that in order to do business well, you have to be ruthless and cutthroat. That in order to be successful, you have to grow, even at the expense of your customers.

The sentiment is everywhere. It’s in ads we see everyday, across pop culture, and even in the behavior of some of the world’s biggest companies. But, the problem with that kind of thinking, especially in a world that’s driven by word of mouth, is that it leads companies to make short term decisions that sacrifice long term relationships.

Another reason that logic is flawed is because buyers today have all the power. There’s been a massive shift in the relationship between businesses and buyers. Now, the buyer is more empowered and has more information about your product, industry, and competition. And if you fail to meet their needs?
94% of consumers have discontinued communications with a company because of irrelevant promotions or messages.
74% of people are likely to switch brands if they find the purchasing process too difficult.
51% of customers will never do business with that company again after one negative experience. Those numbers are telling.

On the flip side, 93% of consumers said they are more likely to be repeat customers at companies with remarkable service. 77% of consumers shared positive experiences with their friends or on social media and review sites in the last year. So clearly, there’s a better way to do business.

Inbound is a business philosophy based around helping people. The inbound approach means doing business in a human way and creating meaningful 1:1 relationships with strangers, prospects, or customers. Inbound means meeting people on their own terms and interacting with them using the sites, platforms, and networks they value most.

WHO IS THIS COURSE FOR?
Marketing Professionals: next level your know-how to better align your content, communication, and community to reach sales goals.
Entrepreneurs, Solopreneurs and Freelancers: align your business to tell your story and attract new customers and clients
Writers, Graphic Designers and other content creators: Understand how the work you do fits into a bigger strategy for marketing AND Sales, so you can better pitch your work to clients.
If you are unsure if you're ready simply email me at belinda@goviral.cz

WHAT YOU WILL LEARN?
WHO you should attract
HOW to engage them with your business, brand, and offers in a way that builds trust
WHAT you need to turn that engagement into sales

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